Discuss whether there is such a phenomenon as global culture Essay

Discuss whether there is such a phenomenon as global culture - Essay Example The establishment and development of the virtual world has, in return, aided in the process of creating a world of knowledge that is freely available on the internet. This has resulted in a free and smooth distribution of information to masses all over the world. The availability of knowledge and information to people located in various parts of the world has led to the process of evolution of consumer demand. People and masses located in the emerging economies and developing countries are expressing the desire to acquire the same brands of products and services, that are being enjoyed by the people and masses located in the more advanced countries that have developed economies. As a result of the spill over of consumer demand from the developed economies to various undeveloped markets, new markets and new economies are being created. The corporations around the world, in an attempt to attain a significant amount of growth, are focusing on the process of developing the markets, that are located in the emerging economies, by fulfilling the new kind of consumer demand that is starting to evolve in that particular area. Talking with regard to the formation of value chain that is getting developed around the globe on a regular basis, it can be said that in most of the economically emerging regions and countries, the consumers are trying to move up the value chain. It can be said that, in an attempt to create a symbiotic relationship with the consumer demand that is getting formed, the corporations and global companies, that are trying to enter the new markets, are focusing on the process of development of brands that can move down the value chain. By doing so, the global and international companies are trying to form a symbiotic relationship with the customers, wherein the customers’ growing demands are being fulfilled by the companies. Global Culture Overview It can be said that in today’s high-end modern age environment, where the connectivity of th e internet, powered by various high level sophisticated devices like Smart phones, and I-pads, is making significant impact in the lives of the masses around the world, the effect of spill over of information, knowledge and cultural trends cannot be ignored. Talking with regard to spill over of trends, it can be said that the development of a global marketplace, where goods and services are created and delivered to the consumers using various platforms like business to business, business to consumers or even consumers to consumers, has helped in the process of formation of a culture, that is familiar to many consumers irrespective of their presence and distribution in various geographical locations. In brief, it can be rightly stated that the global marketplace is contributing to the formation of a similarity in trends of consumption as well as behavioural patterns of masses all over the world. These similar kinds of behavioural patterns are helping in the process of development and growth of global citizens It can be said that global culture, in very simple terms, represents a variety of more or less similar trends, practices and behaviours which are expressed and displayed by the global citizens. It is necessary to state here that global culture represents a diverse mix of various trends, consumption patterns and styles of living which currently exist in various countries around the world. These diverse trends and consumption patte